Hero Poster
Main imagery displayed in-restaurant to highlight the campaign amount the menu boards.
Campaign art direction for Shake Shack’s 2024 Summer BBQ Menu.
The creative direction places a big emphasis on Shake Shacks’s key BBQ ingredient; sauce! Actual sauce swipes were photographed and used throughout print and digital assets. The sky blue background nods to the seasonally of this limited time offer.
Assets used for in-store signage, Tide collaboration promo, large scale window installations, all digital platforms and more.
Hero Poster
Main imagery displayed in-restaurant to highlight the campaign amount the menu boards.
